2005
Adobe Illustrator
This was a class project (I’m currently pursuing my Masters of Fine Art). We had to choose a product, then create an original character (mascot) and then design an advertisement in poster form. I chose fair trade coffee (Grounds for Change is an actual company). My three characters are native animals from the three main coffee-producing regions: a komodo dragon from Southeast Asia, a coatamundi from Latin America, and a black rhino from East Africa. Paz y justicia en el mundo means “peace and justice in the world.”
All images and work shown herein copyright Daniel C. Fergus. All rights reserved. No reproduction without permission.