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Daniel C. Fergus

Artist & Educator

COMM 414 Introduction to Rich Media for the Web

Syllabus

Instructor: Assistant Professor Dan Fergus
Office: Stewart Hall 130
Phone: 320-308-3074 [note that e-mail is a better way to get hold of me]
E-mail : email address (or) email address (or) use this handy form

Course Description

The inclusion of animation, sound, video and interactivity on a Web site is often referred to as “Rich media.” In this course, students will explore the concept of rich media and use Adobe Flash and Actionscript to create a variety of rich media objects, including animations, interactive objects, and media players. Students will learn both timeline animation and the use of basic Actionscript 3.0.

  • Credits: 3

Student Leaning Outcomes

Upon completion of this course, students will be able to:

  • Create timeline-based animations using keyframes, demonstrated through the creation of Web-based ads;
  • Employ Actionscript 3.0 t to create interactive Flash applications;
  • Use sound and video components and to integrate them into rich media objects;
  • Write and utilize XML data files in the creation of dynamic media;
  • Use rich media to communicate information to, and about, diverse cultures with sensitivity and appropriateness.

Required Texts

  • Flash CS5 for designers by Green & Dias. Friends of Ed, ISBN: 978-1-4302-2994-0

Course Structure

This course will consist largely of hands-on use of Adobe Flash. Most weeks I will lecture/demonstrate new tools and techniques and students will follow along and complete exercises. In addition there will be several larger projects that span multiple weeks. Although there may be some class given to these projects, it is expected that students will have to work several hours outside of class to complete them.

Attendance Policy

It is a student’s responsibility to attend class every day. Regular class attendance and participation are two of the most significant factors, which promote the success of students. Due to the wealth of (largely technical) material to be covered in this course, it is extremely important that you attend every scheduled class. Absences will count against your class participation score; however given that there are legitimate reasons for occasionally missing class, the first absence will not count against you. After that the participation score will be based on the percentage of time you attended class. Note that laterness will also count against your participation score.

Students are responsible for all material discussed in class whether or not they attended that day. A student who is absent is expected to get any missed notes, handouts, or assignments from fellow students, and/or on-line resources as soon as he/she returns to class. I would also appreciate an e-mail indicating the reason for your absence as soon as possible.

Diversity

The SCSU Department of Mass Communications is committed to preserving and fostering diversity and complying with the equity guidelines set up by the university. We recognize diversity in the faculty, staff and students, and strive to enhance the richness offered by this variety. It is important to be respectful of one another's thoughts and ideas. It is expected that students, professor, and guests treat everyone fairly, regardless of gender, class, ethnicity, religion, disability, nationality, or sexual orientation (or anything else for that matter). This is not to say that students should refrain from offering their opinions, defending their beliefs, or arguing against ideas they disagree with; however, it is expected that any such discussions be thoughtful and respectful, as outlined above.

In addition, one or more projects in this class will have a very specific diversity-related focus. Students will be expected to research the subject and use the information to create sensitive, informed, and compelling pieces. Knowledge, insight, and appropriate use of the material will be considered when grading these projects (see below for details on the projects).

Web Resources

I will make every effort to post copies of class syllabi, assignments, study guides, and other handouts on the web, both at www.danfergusdesign.com/classfiles/ as well as D2L. If you miss class, or lose a handout, you should be able to download a new copy from this site. If you need to get hold of me and you have no access to e-mail, you may contact me via a form from this site (www.danfergusdesign.com/contact.html). Grades will be posted on D2L.

The Internet

The Internet is a very useful tool for research and in this class in particular we will be referring to it quite a bit. However, it should not be used as entertainment while in class. Students are not be permitted to surf the net, play games, or use e-mail during class time.

Cell Phones

Cell Phones will not be allowed in my classroom unless they are silent. Students are not permitted to talk on cell phones in class.

Headphones

In multimedia classes such as this we often make use of video and audio files. When 20 people are working with files with sound it can get quite noisy. Students are encouraged to bring headphones or earbuds for those portions of the class that deal with audio.

Plagiarism Policy

To plagiarize is “to steal and pass off the ideas or words of another as one’s own” (Webster’s Dictionary). Students found plagiarizing material from any secondary source will receive a failing grade on the assignment, and may be subject to further disciplinary action. Students should consult with me to verify the proper citation style to be used for specific assignments.

Grades

Project grades and comments (where applicable) will be posted to D2L. It is the student's responsibility to check the D2L and review his/her grades. If D2L lists a project grade as "missing," it is most likely because I did not received the project, or it is incomplete. It is the student's responsibility to make sure his/her work has been completed and received by the instructor.

Students may redo and resubmit work at any point during the semester. If the resubmitted piece improves on the original project, a new (better) grade will be posted in place of the old grade. Redone work that is of equal or lesser quality will not be penalized (the grade will remain the same).

Due Dates

Projects, papers, presentations, and exercises with a stated deadline (due date) are due on the date and at the time specified and no later. Assignments turned-in late will lose 10% of their total possible value for each week they are late. All work must be turned in by the end of the final scheduled regular class (finals week excluded).

Projects

Projects handed-in without all required material will not be accepted, and will be considered late until all required parts of the project are supplied. All projects must be submitted as digital files. Print-outs (when required) should be to the instructor when the digital file is submitted.

Below is a list of the major projects and a brief description of each. Further details will follow—later in the term—as the projects are assigned.

Project 1: Animated ad for Black History Month event

February is Black History Month. To honor of the month, and to demonstrate our commitment to diversity and multi-cultural understanding, students will create an original Web-appropriate animation that advertises a Black History Month event. Students must seek out and determine what events are being held in the area, and learn as much about the event as possible. They will then create an ad in Flash showcasing the event. Knowledge, insight, and appropriate use of the material will be considered when grading the project.

Project 2: Simple slide show

Image slide shows have become common on the Web—sports and news sites feature photos illustrating stories; commercial sites use slide shows to showcase products; non-profit groups might display photos from events; etc. Students will use Flash to create a simple Web-based slide show. In doing so, students will demonstrate their understanding of the basics of Actionscript timeline animation.

Project 3: TBA

 

Project 4: MP3 player

These days many Web sites and devices (including cell phones) have built-in mp3 players. The most sophisticated ones allow users to change playlists, add songs, and even display images like album artwork. Students will use Flash together with an external data file (XML) to create a dynamic mp3 player

Project 5: Video player

One of the fastest growing trends on the Web over the last few years is the use of video. As wider bandwidths become common, more and more sites are featuring video content. News Web sites in particular have embraced the potential for on-line video. In this final project, students will learn how to prepare video for inclusion on a Web site and build a Flash-based video player.

Grade breakdown
Exercises 15%
Project 1: Ad animation 15%
Project 2: Simple slide show 15%
Project 3: Mad Lib 15%
Project 4: MP3 player 15%
Project 5: Video player 15%
Final 5%
Attendance & class participation 5%

Base Grading Rubric

Categories A (4) B (3) C (2) D (1)
Concept /originality Very original idea. Fresh, and inventive and fun. Good idea, but not entirely original. Concept is sufficient to complete project, but it lacks originality. Concept is a poor match for the assignment and/or a rehash of other people's ideas and images.
Design / aesthetics Project is well designed, attractive, and eye-catching. It makes excellent use of color, typography and effects. The project is attractive, but one or more design aspects (color, type, composition) could be improved. The project is has some visual appeal, but multiple design aspects (color, type, composition) could be improved The project has minimal aesthetic appeal. More attention needs to be paid to color, type, etc.
Use of timeline animation Animation is smooth, complex, well-paced, and makes good use of multiple animation techniques. While generally food, the animation is a little rough in spots. A greater variety of techniques could be used. The animation is rough or overly simple. Limited techniques are used. Very little animation is used, and/or it is of poor quality, demonstrating little skill.
Use of sound and/or video Audio/video is well integrated into the piece. All controls work properly and are well designed. Advanced controls like sliders and scrubbers are used. Media integration could be stronger. Controls are basic, but otherwise work. Not all controls are working properly. There are noticeable flaws in media presentation. There are serious flaws with the audio/video components and/or controls.
use of XML and/or external data XML file (or other external data) is sophisticated and well formed. Flash piece parses the data perfectly and uses it creatively. XML file could be better formed, but it works. Data is parsed, but use of data is pretty straightforward. XML file contains minor code errors and/or there are issues with data parsing and use. XML file and/or Flash product is seriously flawed, preventing the product from working correctly.
Experimentation (trying tools and techniques) The student took numerous chances and experimented boldly and successfully with tools and techniques. The student experimented with several tools or techniques with interesting results. The student mostly played it safe, only trying one or two things. The student did not experiment with any tools or techniques.
Information / entertainment value The project is very informative and/or entertaining. I held my interest the entire time. The project is pretty informative and/or entertaining, but it lacks depth. The project has some good content, but it's getting lost amid boring or tasteless stretches of content, or is too sparse and needs to be developed. The project has no informational or entertainment value.
Diversity The student demonstrate exceptional knowledge in and sensitivity to the subject. Diversity-related issues were well researched and integrated. The student showed a basic understanding of the subject and integrated it into the project. The student's understanding and integration of diversity-related issues is poor. Minimal attempts at understanding were made. The student did not demonstrate any knowledge of diversity-related issues.

Schedule