COMM 300 Introduction to Multimedia
Syllabus
Instructor: Assistant Professor Dan Fergus
Office: Stewart Hall 130
Phone: 320-308-3074
[note that e-mail is a better way to get hold of me]
E-mail
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Course Description
This course will introduce various forms of multi-media and their applications to the mass communications industry. Primarily we will explore the use of digital video editing software and the basics of Web design. Students will learn how to use of Final Cut and Dreamweaver and use them to create professional-level projects. In addition, students will be introduced to HTML and CSS.
- Credits: 2
Student Leaning Outcomes
Upon completion of this course, students will be able to:
- Employ digital video cameras, editing software, and techniques to create video packages appropriate to television and/or other commercial use;
- Apply the building blocks of Web design—HTML and CSS, and and other applicable tools—to the creation of simple Web pages;
- Communicate information to, and/or about, diverse cultures with a sensitivity to their cultural beliefs and value systems.
Required Texts
- None
Course Structure
This course will consist largely of hands-on use of various media programs. Most weeks I will lecture/demonstrate new tools and techniques and students will follow along and complete exercises. In addition there will be several larger projects that span multiple weeks. Although there may be some class given to these projects, it is expected that students will have to work several hours outside of class to complete them.
Attendance Policy
It is a student’s responsibility to attend class every day. Regular class attendance and participation are two of the most significant factors, which promote the success of students. Due to the wealth of (largely technical) material to be covered in this course, it is extremely important that you attend every scheduled class. Absences will count against your class participation score; however given that there are legitimate reasons for occasionally missing class, the first absence will not count against you. After that the participation score will be based on the percentage of time you attended class. Note that laterness will also count against your participation score.
Students are responsible for all material discussed in class whether or not they attended that day. A student who is absent is expected to get any missed notes, handouts, or assignments from fellow students, and/or on-line resources as soon as he/she returns to class. I would also appreciate an e-mail indicating the reason for your absence as soon as possible.
Diversity
The SCSU Department of Mass Communications is committed to preserving and fostering diversity and complying with the equity guidelines set up by the university. We recognize diversity in the faculty, staff and students, and strive to enhance the richness offered by this variety. It is important to be respectful of one another's thoughts and ideas. It is expected that students, professor, and guests treat everyone fairly, regardless of gender, class, ethnicity, religion, disability, nationality, or sexual orientation (or anything else for that matter). This is not to say that students should refrain from offering their opinions, defending their beliefs, or arguing against ideas they disagree with; however, it is expected that any such discussions be thoughtful and respectful, as outlined above.
In addition, one or more projects in this class will have a very specific diversity-related focus. Students will be expected to research the subject and use the information to create sensitive, informed, and compelling pieces. Knowledge, insight, and appropriate use of the material will be considered when grading these projects (see below for details on the projects).
Web Resources
I will make every effort to post copies of class syllabi, assignments, study guides, and other handouts on the web, both at www.danfergusdesign.com/classfiles/ as well as D2L. If you miss class, or lose a handout, you should be able to download a new copy from this site. If you need to get hold of me and you have no access to e-mail, you may contact me via a form from this site (www.danfergusdesign.com/contact.html). Grades will be posted on D2L.
The Internet
The Internet is a very useful tool for research and in this class in particular we will be referring to it quite a bit. However, it should not be used as entertainment while in class. Students are not be permitted to surf the net, play games, or use e-mail during class time.
Cell Phones
Cell Phones will not be allowed in my classroom unless they are silent. Students are not permitted to talk on cell phones in class.
Headphones
In multimedia classes such as this we often make use of video and audio files. When 20 people are working with files with sound it can get quite noisy. Students are encouraged to bring headphones or earbuds for those portions of the class that deal with audio.
Plagiarism Policy
To plagiarize is “to steal and pass off the ideas or words of another as one’s own” (Webster’s Dictionary). Students found plagiarizing material from any secondary source will receive a failing grade on the assignment, and may be subject to further disciplinary action. Students should consult with me to verify the proper citation style to be used for specific assignments.
Grades
Project grades and comments (where applicable) will be posted to D2L. It is the student's responsibility to check the D2L and review his/her grades. If D2L lists a project grade as "missing," it is most likely because I did not received the project, or it is incomplete. It is the student's responsibility to make sure his/her work has been completed and received by the instructor.
Students may redo and resubmit work at any point during the semester. If the resubmitted piece improves on the original project, a new (better) grade will be posted in place of the old grade. Redone work that is of equal or lesser quality will not be penalized (the grade will remain the same).
Due Dates
Projects, papers, presentations, and exercises with a stated deadline (due date) are due on the date and at the time specified and no later. Assignments turned-in late will lose 10% of their total possible value for each week they are late. All work must be turned in by the end of the final scheduled regular class (finals week excluded).
Projects
Projects handed-in without all required material will not be accepted, and will be considered late until all required parts of the project are supplied. All projects must be submitted as digital files. Print-outs (when required) should be to the instructor when the digital file is submitted.
Below is a list of the major projects and a brief description of each. Further details will follow—later in the term—as the projects are assigned.
Project 1: Edit to Audio
In order to practice using non-linear editing software, students will be given several short pieces of music and some random video clips. Students will then create a short interpretive video with the provided material, with the emphasis on careful and creative editing and synchronization.
Project 2: Nine Shots video portrait
When you watch a TV news story, movie or other video closely you'll quickly realize that you are seeing things from a variety of angles and distances—different shots. In this project, students will use cameras and create a short simple story consisting of a least nine different camera shots. The emphasis is on experimentation and technical proficiency.
Project 3: HTML translate
Students will be given a page of text (a Word or PDF document) that they will have to "translate" into HTML, using the proper tags for the various parts of the document (headings, paragraphs, quotes, etc.).
Project 4: Civil rights leader Web site
Working in groups of 2 or 3, students will choose from a provided list of minority groups that have fought for civil rights in the e U.S. and other countries. Students will then research that group—in particular the leaders of their movement for equality. This information will serve as the basis for a collaborative Web site, built using best practices.
| Edit to audio | 15% |
| 9 shot video portrait | 30% |
| HTML translate | 15% |
| Civil rights leader Web site | 30% |
| Attendance & class participation | 10% |
Base Grading Rubric
| Categories | A (100%) | B (85%) | C (75%) | D (65%) |
|---|---|---|---|---|
| Concept /originality | Very original idea. Fresh, and inventive and fun. | Good idea, but not entirely original. | Concept is sufficient to complete project, but it lacks originality. | Concept is a poor match for the assignment and/or a rehash of other people's ideas and images. |
| Video shot selection | Shots are all well framed, varied, and eye-catching. | Shots are mostly well-framed, but could vary more. | There is little variety in shot selection and/or many of the shots are not well composed. | The project has no aesthetic appeal; the shots are poorly framed and there is little or no variety. |
| Video lighting and focus | Lighting is balanced and focus is sharp. | One or more shots lacks focus or is under/over lit. | Several shots are under or overexposed or backlit or out of focus or all of the above. | The majority of the shots are poorly lit and/or out of focus. |
| Video sound | The audio is clear, loud enough and well balanced. | Audio has minor problems with clarity or balance. | Audio is uneven and/or muddy or noisy in places. | The audio is very poor, hard to understand, jarring and inconsistent. |
| Video editing | The video is well edited with excellent pacing, well-balanced sound, and clean cuts. | While generally strong, the video has some rough spots—choppy edits, uneven audio or pacing that could be tightened. | The video has numerous sloppy edits, uneven sound, and/or is poorly paced. | The video is a mess of bad editing, inconsistent audio and uneven pacing. |
| Web page—use of HTML & CSS | HTML & CSS are used expertly. There are no code errors. | The are a few minor code errors (unclosed tags, etc.) | There are multiple code errors. | The code is a mess; pages do not display correctly. |
| Information content, research | The information is well researched, accurate and presented in a clear, concise, usable fashion. | The information, although accurate, lacks great depth, and/or could be more clearly presented. | The information contains noticeable gaps or errors and/or is difficult to comprehend due to the way its presented. | There is no usable information content. Minimal attempts (if any) were made to gather and present information. |
| Design / aesthetics | Project is well designed, attractive, and eye-catching. It makes excellent use of color, typography and effects. | The project is attractive, but one or more design aspects (color, type, composition) could be improved. | The project is has some visual appeal, but multiple design aspects (color, type, composition) could be improved | The project has minimal aesthetic appeal. More attention needs to be paid to color, type, etc. |
| Text, spelling, grammar, punctuation | Presented information is well-written, concise, accurate and complete. There are no misspelling. There are no grammar nor punctuation mistakes in written content. |
Presented information is accurate and complete. There are a few minor misspellings and/or grammar / punctuation mistakes. | Presented information is incomplete or inaccurate in places. There are numerous mistakes in spelling, grammar and/or punctuation. | Presented information is grossly incomplete and/or inaccurate. Spelling, punctuation and/or grammar are significantly below college level. |
| Entertainment/information value | The piece is very entertaining/informative. It held my interest the entire time. | The project is pretty entertaining/informative, but there are lulls or other moments where I began to lose interest. | The project has some good content, but it's getting lost amid boring or tasteless stretches, or is too sparse and needs to be developed. | The project has no real entertainment/information value. It's dull or juvenile or worse. |
| Experimentation (trying tools and techniques) | The student took numerous chances and experimented boldly and successfully with tools and techniques. | The student experimented with several tools or techniques with interesting results. | The student mostly played it safe, only trying one or two things. | The student did not experiment with any tools or techniques. |
| Diversity awareness | The student demonstrate exceptional knowledge in and sensitivity to the subject. Diversity-related issues were well researched and integrated. | The student showed a basic understanding of the subject and integrated it into the project. | The student's understanding and integration of diversity-related issues is poor. Minimal attempts at understanding were made. | The student did not demonstrate any knowledge of diversity-related issues. |
Schedule